Understanding the True Goal of Sales: Building and Sustaining Customer Relationships

As a sales professional, we often believe our primary objective is securing a sale from the right customer. Securing a sale is an achievement worth celebrating, but it's important to understand that it marks the start of an ongoing relationship rather than its conclusion. A common misconception among salespeople is that securing a single sale […]

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Developing a Sales Process vs Lead Generation

Many business owners and sales leaders believe that the main goal of the sales strategy is to secure a sales meeting. This often leads to a misguided emphasis on lead generation at the expense of developing a robust sales process.

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Developing Sales Targets: A Guide for Business Owners

Developing effective sales targets is critical to the success of any business. Yet, for many business owners, understanding how to set these targets can be a daunting task. Let's discover how to create impactful sales targets. These are vital for your business's growth and ongoing success. Sales targets serve as guiding metrics that propel your […]

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Starting the New Year on the Right Foot: Essential Planning Tools for Salespeople

The beginning of a new year is not just a change in dates; it is an opportunity for a sales professional to reflect, strategize, and make decisions that will contribute towards a successful year ahead. Let us explore six steps towards planning for a year of growth and accomplishment.

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Maximising December Productivity: A Guide for Sales Professionals

Introduction As we approach the end of another year, it's crucial for sales professionals to maintain their productivity and set the stage for a successful start to the next year. Despite the challenges and fatigue that may have accumulated throughout the year, staying focused and disciplined is vital. In this article, we'll explore strategies to […]

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