If We Want a Better Year, We Have to Sell Differently — A Practical Framework for SME Business Owners

In a recent LinkedIn post, I spoke about the familiar conversations I have with SME business owners each year — the hopeful “next year is going to be our year!” Without fail, I ask:Why? What will you do differently to create a different result?This blog is the follow-through:
 What does “doing something different” actually look […]

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