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Key Account Management Training

Build Strong Relationships

Key Account ManagementTraining

Effective B2B account management has the potential to increase the value of customers and channel partners by up to 50%. Most sales-focused companies spend too much time and money on acquiring new customers, while neglecting and sometimes losing existing ones. This Key Account Management Training Course has been designed to help organisations to retain and grow their best customers.

Trust, Time, Money

Why You Should Care
 About Key Account Management

  • It’s cheaper to sell to an existing customer than it is trying to acquire a new one
  • Existing customers already trust and like you and are more amenable to doing business with you.
  • Your existing customers will keep on spending money with you if they are happy with you

Who is the Key Account Management Training For?

  • New Business Development Professionals
  • Key Account Managers, Global Account Managers, Strategic Account Managers, and Major Account Managers
  • All those on the Key Account Support Team
  • Senior Sales Staff and Account Managers with an interest in Key Account Management
  • Sales Managers and Directors intending to implement a key account management strategy within their organisation
  • Marketing Directors and Marketing Managers
  • Sales Directors and Sales Managers
  • Channel/Partner Managers

Others who regularly participate in key accounts including line managers, bid team members, marketing and technical staff

Key Account Management Training Key Outcomes

  • Have a contribution mindset - The value of this session is to change your stance from predatory to contributory. You’ve got to be fully vested in your customers’ success. Your intent is known to your customers at many levels, both hidden and visible. Your intention of giving rather than of taking will reap 10-fold more rewards for both you and your customers.
  • Key Account Management - You’ll learn the fundamentals of key account management so that you can retain and grow your own accounts.
  • Key Account Management Plan - This step in the process is completely interactive, and before you leave the key account management course, you’ll have a plan of action at your disposal so that you can hit the ground running.

Retain & Grow Accounts

Key Account Management Training
 Course Outline

Developing key account management skills is essential for building successful client relationships. Enrol in this course to excel in managing and growing key accounts.
Book Sales Training
  • Introduction - What is key account management?
  • Account Defence - Learn how to defend your key accounts from competitors.
  • Account Retention - Learn how to keep and grow your key accounts.
  • Build Loyalty - Learn how to create champions for your cause in your key accounts.
  • Get Referals - Unlock hidden opportunities in your key accounts by using referrals and accessing other key divisions.
  • The Art of Persuasion - Learn how to influence and persuade your key contacts to your way of thinking.
  • Key Account Strategy - Learn how to design and action a key account strategy.
  • Difficult Customer Situations - Learn how to deal with difficult customers/situations.
  • Crisis Management - Learn how to deal with any crises that may occur.
  • Negotionation Skills - Learn how to negotiate so that everyone wins.

Sales Training 
FAQs
 

What types of sales training do you offer?

We run workshops both in-person and online. These focus on key sales skills like negotiating, closing deals finding new customers, getting leads, building relationships handling objections, and figuring out what customers need. We also have programmes for sales managers and key account managers.

How long is the sales training?

The length of training changes based on the programme and what our clients need. Get in touch with us to get a schedule that fits your team's needs. We can do short half-day sessions, or longer 1-2 day sessions, depending on what works best for you.

Who is your sales training designed for?

Our training fits many types of sales pros, like sales reps, sales managers, and key account managers. We shape our programmes to match different skill levels and job roles.

Do you provide training for sales managers?

Yes, we have special training for sales managers. It helps them to lead motivate teams, and create sales plans.

Can you train Key Account Managers?

For sure. We run programmes just for Key Account Managers. These focus on building relationships planning for big accounts, and learning to negotiate at high levels.

What are your pricing options?

The cost changes based on the type of training programme, how long it lasts, and how many people join. Contact us to get a quote that suits your budget and what you need to learn.

Can you give short sales talks or presentations?

Yes, we give powerful 45-minute to 1-hour sales talks. These work well for conferences, sales kickoffs, or events to motivate teams.

Can I get one-on-one sales coaching?

Of course. We provide custom one-on-one coaching for sales pros who want to focus hard on getting better at their job.

What main skills will people learn in your sales training?

Workshop attendees will gain key abilities like negotiating, closing deals finding prospects, getting leads, building connections, dealing with objections, and figuring out customer needs.

What's the format of these in-person sales workshops?

Our workshops mix talks, practice sessions real-world examples, and hands-on activities to make sure everyone learns in a fun and useful way.

Do you offer any help after the sales training ends?

You bet! We give you materials to take home and 30 days of email support to help you put your new skills to work.

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